Choose Your Representation Carefully


keypadGoogle and the National Association of Realtors (NAR) collaborated on a study looking at the digital usage of today’s home buyer. The study found that buyers are relying more and more on the Internet as they search for good real estate information:


“Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.”


Here are other items the study revealed:


5 Top new home buyer activities on mobile devices


  1. 51% – Read general home information
  2. 48% – Get directions in order to visit a home
  3. 44% – Compare prices
  4. 35% – Compare features
  5. 35% – Search a listing company’s inventory

Places where new home buyers use their mobile devices


  • 77% – At home
  • 31% – At work
  • 28% – While waiting in line
  • 27% – At a restaurant
  • 26% – At someone else’s home


Days of research before the new home shoppers take action on a site


  • 40% – 120 days
  • 17% – 60 days
  • 7% – 30 days
  • 4% – 3 weeks
  • 3% – 2 weeks
  • 5% – 1 week
  • 24% – same day


% of age groups who registered to buy/sell a home on a website


  • 8% of 18-24 year olds
  • 31% of 25-34 year olds
  • 21% of 35-44 year olds
  • 19% of 45-54year olds
  • 14% of 55-64 year olds


Used the Internet to search for a home by category


  • 47% – First time buyers
  • 75% – Senior buyers
  • 93% – Vacation Home buyers


Obviously, today’s purchaser is utilizing the Internet to do extensive research prior to making a home buying decision.


Agent positioning online demonstrates an important skill set that attracts consumers.  As an expert in the real estate industry now more than ever this study points out how agents who have all 5 of the critical skill sets are the most successful. Consumers tell us those skills sets are;

1. Relationships building

2. Communication

3. Technology management

4. Market conditions and inventory

5. The heart of a teacher

Check for reviews of the work the Fine Homes Team in Tucson has done.

About FineHomesDigest

The Fine Homes Team, Mark Finchem, Associate Broker with Long Realty Company, provides service to buyers, seller and builders where fine homes are concerned. With extensive experience in residential real estate transactions we can help you with the home you'd rather have.
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